Yahoo unveiled a free web analytics service for its e-commerce customers and others who work closely with Yahoo. Though it is not yet widely available, the pressure of Google’s similar offering means we’ll all likely have access to it eventually.
As Google Analytics came from an acquisition, so did Yahoo Web Analytics. Yahoo acquired IndexTools in April.
Though I haven’t used either IndexTools or its reborn version, it seems like a powerful tool. The real-time reporting is something that sets it apart. Google Analytics is more useful to look at yesterday’s traffic than today’s. Yahoo also claims to store raw traffic data instead of an aggregated version. With raw data you can slice and dice the historical data any way you want.
Yahoo is implementing a very measured release schedule:
“Yahoo! Web Analytics will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.”
If you don’t fit into one of those groups, you might try setting up a small search marketing campaign, which is likely to be the cheapest way to get invited. When Google first rolled out Analytics, an Adwords account was required.
There’s also a form to receive updates at the Web Analytics page.