People in the SEO business consider Google’s Matt Cutts to be the grand poobah numero uno of search. Like a Jedi master, he is both extremely powerful and filled with knowledge about the universe.

Lucky for us, he’s also very much into sharing that knowledge and power.

No matter how many books, articles and tutorials you’ve read about search engine optimization, you should watch this video. It’s a recording of a talk Cutts gave at this year’s WordCamp — an unconference for WordPress users. It’s funny, super-informative and just over 45 minutes long.

Thanks to Barry Schwartz, who posted this to Search Engine Land earlier today.