File Under: Glossary

Visitor


You’d think that figuring out how many unique individuals visit a website in a given time period would be pretty easy, but in reality it’s not. Web site developers have few ways of determining exactly how many people use a given computer, IP address, or ISP account. In fact, beyond the data you get from registration processes and cookies, there’s very little reliable information on how many people visit a site, which makes hard numbers hard to come by.