Sneak a Peek at the Process Behind 37Signals’ Redesigned Site
If you’ve ever wanted a peek behind the scenes of a redesign, the 37Signals blog has a fascinating look at the design iterations for the company’s new website.
37Signals is best known for its Basecamp project management software and the Ruby on Rails platform, which grew out of the former.
Even if you don’t like the final design — and plenty of commenters on the blog post don’t seem to be big fans of the typography-focused redesign — the process behind it is worth looking at. Sometimes, seeing what ends up on the cutting room floor is more instructive than looking at the finished product.
The post should also make you feel a bit better if you too fail to magically draw up the right design on your first try.