Protest SOPA: Black Out Your Website the Google-Friendly Way
On Wednesday Jan. 18, Reddit, Wikipedia and many other websites will black out their content in protest of the Stop Online Piracy Act (SOPA), the Protect Intellectual Property Act (PIPA) and the Online Protection and Enforcement of Digital Trade Act (OPEN). Organizers of the SOPA Strike are asking interested sites to black out their content for 12 hours and display a message encouraging users to contact their congressional representatives and urge them to oppose the legislation.
Although it was rumored that Google might join in the protest, that does not appear to be the case. The search giant does, however, have some advice for anyone who would like to black out their site and ensure that doing so doesn’t harm their Google search rank or indexed content. [Update: It appears Google will be participating in some fashion. A Google spokesperson tells Ars Technica that "tomorrow [Google] will be joining many other tech companies to highlight this issue on our U.S. home page.” WordPress and Scribd will also be participating. You can read the full story on Ars Technica.]
Writing on Google+, Google’s Pierre Far offers some practical tips in a post entitled, “Website Outages and Blackouts the Right Way.” The advice mirrors Google’s previous best practices for planned downtime, but warrants a closer look from anyone thinking of taking their site offline to protest the SOPA/PIPA/OPEN legislation.
Far’s main advice is to make sure that any URLs participating in the blackout return a HTTP 503 header. The 503 header will tell Google’s crawlers that your site is temporarily unavailable. That way your protest and blacked out website won’t affect your Google ranking nor will any protest content be indexed as part of your site. If you use Google’s Webmaster tools you will see crawler errors, but that’s what you want — your site to be unavailable, causing an error.
Implementing a 503 header page isn’t too difficult, though the details will vary according to which technologies power your site. If you’re using WordPress there’s a SOPA Blackout plugin available that can handle the blackout for you. It’s also pretty easy to create a 503 redirect at the server level. If you use Apache ensure that you have the Rewrite module installed and then add something like the following code to your root .htaccess file:
RewriteRule .* /path/to/file/myerror503page.php
That will redirect your entire website to the 503 error page. Now just make sure that your myerror503page.php page returns a 503 error. Assuming you’re using PHP, something like this will do the trick:
header('HTTP/1.1 503 Service Temporarily Unavailable'); header('Retry-After: Thu, 19 Jan 2012 00:00:00 GMT');
For more details, be sure to read up on the HTTP 503 header and see the rest of Far’s Google+ post to learn how to handle robots.txt and a few things you should definitely not do (like change your robots.txt file to block Google for the day, which could mean Google will stay away for far more than just a day). Even if you aren’t planning to participate in the anti-SOPA blackout tomorrow, Far’s advice holds true any time you need to take some or all of your site offline — whether it’s routine server maintenance, rolling out an upgrade or as part of a political protest.
[Image by SOPAStrike.com]