Opera: Over Half of Mobile Users Are Mobile-Only
Opera has released a new “state of the mobile web” report that shows 56 percent of Opera’s mobile users access the web only via their mobile device. Some 43 percent of non-Opera mobile users also call mobile their sole browser.
Opera’s numbers were gathered in conjunction with mobile research firm On Device Research and are pulled from some 34,000 users in 22 different countries across four continents over the course of one year (Nov. 2010 to Nov. 2011).
There are two lessons for web developers in this report. First, globally, mobile is not the future of the web — it’s the now of the web. And second, hiding content on the mobile version of a website means a significant number of users will never see that content at all since they only access sites via a mobile device. Consider your hidden-from-mobile content non-existent content.
Naturally every website’s audience and needs are different. If your site is U.S.-centric then Opera’s report may have very little bearing on your users, but for those who’d like to expand to, or are already serving a global market, clearly making sure your site works well on mobile devices is key.
Delving into the Opera-centric portion of data offers some insights for developers as well, namely that building WebKit-only sites is not a good idea.
It’s one thing to know that building sites that only support the -webkit browser prefix is bad form, it’s another thing to realize it may be costing you money.
Not only are Opera Mobile and Mini the most widely used mobile browsers worldwide — which means not supporting them excludes the majority of mobile users from your site — according to Opera’s white paper, 55 percent of Opera users make purchases on their mobile devices. Only 43 percent of people without Opera installed do the same. In other words, websites that don’t support Opera on mobile may well be losing money.
Unfortunately, Opera is going forward with its plan to support
-webkit, so possibly WebKit-only websites may work in Opera Mobile at some point in the future. But if you want to support Opera (and other browsers) today be sure to use all the various browser prefixes when writing your CSS. You can even take advantage of automated prefixing solutions to do all the hard work for you.
For more info on Opera’s data be sure to check out the actual white paper (.pdf) which also provides some more country-by-country data for those interested in what mobile trends look like in specific parts of the world.