Revamped Google Analytics Improves Traffic Tracking
Google has announced some new features and a major interface overhaul for Google Analytics, the popular website traffic analyzer. The changes are aimed at making Google Analytics data easier to sort and understand.
New features include a redesigned the reporting interface, customized reports with options for email delivery, and a clearer, plain language approach to data.
Perhaps the most welcome change, for those not SEO savvy, is that the new version will present data more clearly and in context, making it easier to understand your site’s traffic patterns.
The Google Analytics blog, breaks down the additional changes:
- Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
- Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
- Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
- Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.
The revamped Analytics interface will be rolled out over the next month. Analytics users will receive an email notifying them when their account has been moved to the new system. For the first month, both the old and the new versions will be available to ease the transition.
If you’d like to preview the changes, have a look at the demo video.
