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The Anatomy of a Web App

The team at Carson Systems, the same folks who brought you Vitamin and DropSend, have established a development blog for their latest web appication. The app is called Amigo, and you can track the Amigo team’s progress as it creeps towards the finish line.


The blog at Barenakedapp.com is an informative read simply because it gives a sneak peak into the decisions that go on behind the scenes during every step of an application’s development. The developers, the investors, and the minds in marketing all weigh in. Decisions like the logo design (shown above), the application’s brand, the “strap” (the one-sentence breakdown of what exactly the site does) and finding a voice for the copy are documented with honesty and clarity. And of course there’s the uphill battle of finding the perfect URL. Too bad they got stuck with .net — that’s always a bummer.

Anyway, a great read for designers, info architects, team leaders, and copy writers.

[link via del.icio.us]

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