WordPress.com Rolls its Own URL Shortening Service
In what we’re hoping is the beginning of a trend, WordPress.com has announced a new built-in URL-shortening service for all of its hosted blogs. Now, when you create a post on your WordPress.com blog, you’ll see an option to create a short URLs using the new wp.me domain.
Publishers using the self-hosted version of WordPress will be able to use wp.me short links if they are running the official stats plug-in.
The new wp.me short links are coupled directly to the canonical URL and can be found in the headtags of any blog hosted on WordPress.com. That means, unlike outside URL shortening services, as long as WordPress.com is around, your shortened wp.me links will work. And if WordPress.com goes under? Well, it doesn’t matter because the canonical link will go with it.
As for the actual URL shortener, it’s pretty basic with no real stats tracking or other services like those offered by bit.ly and tr.im. WordPress founder Matt Mullenweg does mention in his announcement that if your post’s slug is short enough, it’ll be used for the wp.me URL. Otherwise, a random, unique key is used.
If you’d like to start using wp.me links for your WordPress hosted blog just click the new “Get Shortlink” button. Also note that if you’re logged in to WordPress.com you can get the shortlink for any page, just click the “Blog Info” menu in your admin bar.
Short URLs seem a necessary evil at this particular moment in the web’s history. While we’re not going to lie and say they’re a good idea, if you have to use them we’d suggest looking to your publishing platform rather than an outside service. Hopefully more publishers and publishing tools will follow WordPress.com’s lead and start offering their own URL shortening tools.
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