Archive for the ‘Glossary’ Category

File Under: Glossary


Action is a Form attribute that communicates with the common gateway interface (CGI) program to process.

For example, if you entered “bananas” to the following form:

<form action="../processor.cgi">

Please process this:

    <input name=food><br>

    <input type=submit>


The HTML form would send the input “bananas” to the cgi script. To the cgi script, the action would look like: ../processor.cgi?food=bananas

File Under: Glossary


Microsoft developed the now obsolete channel definition format (CDF) as an application of the eXtensible markup language (XML) as a standard for push media. The media could be considered very close in relation to the more commonly used RSS standard.

CDF was abandoned when Microsoft dropped support for it in Internet Explorer 7.0.

File Under: Glossary


Demographics are the DNA of marketing: age, sex, income, profession, marital status, location, and so on.

Advertisers rely on demographics to help decide which sites are most likely to help them reach their specific audience. Knowing your audience demographic not only helps you sell ads, it also lets you know who your users are and what they want.

File Under: Glossary


A formatting device that allows a web page to be viewed in separate, independently scrollable windows.

Since each frame houses its own HTML document, frames allow multiple documents to be viewed within a single browser window.

File Under: Glossary


An Interstitial is a web advertisement that appears on its own page, typically in between “content” pages. Interstitials are typically not clickable (or are linked to the page you’d originally hoped to reach), but are usually buffered by a similar, smaller advertisement on the subsequent content page that allows you to investigate the advertiser’s product. By mid-1997, interstitials were at the top of every advertiser’s want list, but have lost popularity since then.