Archive for the ‘Glossary’ Category

File Under: Glossary


Creatives refer to an advertisements text or copy.

Advertising people are funny. They call magazines “books,” television “broadcast,” and advertisements “creative.” While the idea of calling ads “creative” may vary from ludicrously hopeful to woefully inadequate, when someone from the advertising world tells you they’ve been doing some great creative lately, what they really mean is “ads.”

File Under: Glossary


Microsoft’s internet information server, or IIS, is one of the most widely used commercial web server applications on the market. It runs on the Windows operating system and it incorporates all of the tools required by high-traffic commercial websites, such as security, extensions, logging, database interfaces and all of the necessary protocols.

File Under: Glossary


Routines are instructions written in programming code interpreted to perform a particular task in the course of the program’s operation.

Several routines make up modules. A routine can also be referred to as a procedure, function or subroutine.

File Under: Glossary

Relationship Marketing

This vaguely oxymoronic term refers to the process of finding out who your visitors are and what they want, then tailoring your site content to meet those specific needs. Whether you’ve got a simple homepage or a heavy duty e-commerce site, relationship marketing can help you create the kind of bond with your users that’ll keep the competition drooling.

File Under: Glossary


At first glance, a visit seems pretty straightforward: it begins when a visitor comes to a website and ends when they leave. But try to measure a visit and things get a little tricky. For example, if a visitor reads an article on your site, follows a related link to another site, then returns to your site afterward, should that count as one visit or two? Or suppose someone comes to your web page and then starts working on something else, leaving their browser open in the background. If they click back to your site eight hours later, should that be considered a separate visit, or just one mighty long stay? According to the Media Measurement Task Force at the Internet Advertising Bureau (IAB), a visit is “a series of page requests by a visitor without 30 minutes of inactivity” – which just goes to show how arbitrary the measurement of a visit can be.