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Acquisition

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Acquisition is a marketing term describing when a perspective client tries something and likes it.

For example, when you click on an advertisement, you have committed to a trial. If you create an account or share information, you've been acquired. If you buy something or commit fully to the product, you've made a conversion.

Directly related to trial and conversion

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  • This page was last modified 19:14, 15 May 2008.
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