Clickthrough
/skill level/
/viewed/
0 Times
Clickthrough, or clickthrough rate (CTR), is the percentage at which viewers click on online ads and go to the advertiser's site - whether to sign up for something, to make a purchase, or just to find out more.
The clickthrough percentage calculation is arrived at by dividing the gross number of clicks by the gross number of advertising impressions served.
Back to Glossary
- This page was last modified 17:42, 15 May 2008.