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CPC
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Cost per click (CPC) is a method of charging advertisers for the user clicks their advertisements have received.
Cost per click is the going method for charging for targeted advertising, such as search ads, while cost per impression (CPM) is largely associated to branding advertisements, such as banner ads. Cost per acquisition (CPA) charges only for users who have committed a transaction or conversion.
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- This page was last modified 19:09, 15 May 2008.
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