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Clickthrough
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Clickthrough, or clickthrough rate (CTR), is the percentage at which viewers click on online ads and go to the advertiser's site - whether to sign up for something, to make a purchase, or just to find out more.
The clickthrough percentage calculation is arrived at by dividing the gross number of clicks by the gross number of advertising impressions served.
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- This page was last modified 17:42, 15 May 2008.
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