An Interstitial is a web advertisement that appears on its own page, typically in between “content” pages. Interstitials are typically not clickable (or are linked to the page you’d originally hoped to reach), but are usually buffered by a similar, smaller advertisement on the subsequent content page that allows you to investigate the advertiser’s product. By mid-1997, interstitials were at the top of every advertiser’s want list, but have lost popularity since then.
All posts tagged ‘advertising’
Banners are a basic unit of advertising on the web.
They were pioneered by GNN and HotWired back in the frontier days of 1994 and are now nearly ubiquitous, appearing in all sorts of shapes, sizes, and locations. You can probably see one right now at the top of the page.
A conversion is a marketing term describing when a perspective client fulfills an intended action.
For example, when you click on an advertisement, you have committed to a trial. If you create an account or share information, you’ve been acquired. If you buy something or commit fully to the product, you’ve made a conversion.
Directly related to trial and acquisition
Have you ever seen an advertisement that implored you to “Call now!”? Of course you have. Call to action is a term for the copy in an ad that implores the viewer to do something specific in response to the advertisement. “Click here” and its variants are the most popular calls to action in online advertising.
A pageview – a single screen of content – refers to the sum total of what a user sees in a browser window. Before frames came along, pageviews were a hell of a lot easier to explain and to track:the page you saw was one simple page of content. But frame-based pages are comprised of a whole mess of documents. The Webmonkey frontdoor brings together three different pages:the frameset itself, the content page in the top frame, and the ad called up in the bottom frame. Yet in the language of pageviews, these three pages add up to a single pageview.
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