All posts tagged ‘bitly’

File Under: Web Apps, Web Services

Twitter Plans to Launch its Own URL Shortener

SAN FRANCISCO, California — Twitter has announced it will start its own URL shortening service for tweets from its official apps.

Twitter CEO Evan Williams made the announcement Wednesday night at Chirp, the Twitter developer’s conference. It happened casually, during a Q&A session with attendees.

Williams sees the lack of an official Twitter link shortening service as “a problem” that needs to be solved.

When Twitter turns on its URL shortener, it will be the default shortener for the Twitter website, and the official Twitter apps on BlackBerry, the iPhone and Android — yes, there is an Android app in the works, Williams confirmed. The BlackBerry app is finished, and the iPhone app will be released as soon as Twitter completes the acquisition of AteBits it began last week. AteBits makes the super-popular Tweetie for the iPhone, which will be rebranded as Twitter for iPhone.

Twitter must have been planning this for a while, because it purchased (that’s a URL from Trinidad and Tobago) a few days ago, and that will probably become Twitter’s short URL root.

Right now, the Twitter website uses to serve short links, and the most popular client apps give people a choice between and other sites like tinyURL or But is the most popular, mostly because it’s the default link shortener for Twitter.

Williams said that the official client apps that are on their way will probably not give people a choice between different shorteners. “If they want to use a different shortener, they can just use a different app.”

The official apps will also serve Promoted Tweets from Twitter’s ad platform. will likely survive — people are loyal to it now because it offers real-time stats for traffic and retweets on your shortened links. also has a paid service and a platform for creating your own URL shorteners.

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File Under: Uncategorized Is a Big Deal URL Shortener logo: cute blowfish

New York-based Betaworks today launched a useful–and cute–URL shortener, The user-facing features, such as tracking clicks and cookie-based history of recent shortened URLs, are nice. Where really shines is the data it makes available via its simple API.

Without registering for an API key, developers can shorten URLs, expand previously-shortened URLs, and get data about a URL. The information makes available includes the number of clicks, the referring sources of those clicks, and three sizes of thumbnails of the resulting web page. is a model platform, a great example of how to launch a service with an API. The developers kept the feature-set limited, but provided a lot of value in three functions:

  1. Create a URL to Webmonkey blog:
  2. Retrieve original URL from URL:
  3. View stats for URL:

By making its API simple, is bound to get developers using its service. In little time, we should see incorporated into Firefox extensions and Twitter clients, which should help it gain traction. If the service gets used, ReadWriteWeb reports that has bigger plans:

You want to see all the web pages related to the US Presidential election, Barack Obama and Asheville, North Carolina? Or about Technology, Google and The Dalles, Oregon? That will be what delivers if it can build up a substantial database of pages. Once it does, it will open that data up to other developers as well.

It sounds like intends to keep sharing any data it collects, which will benefit everyone. A site can no longer be an island and is an excellent role model for services being built in an ever more connected web.

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