All posts tagged ‘Open Graph’

File Under: APIs, Events, Social
Apr
21
2010

Adding Facebook ‘Like’ Buttons to Your Site Is Damn Easy

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Like this? Yes, "Like" this.

I want to offer a quick look inside the technology behind Facebook’s Open Graph initiative to show how easy it is to mark up your website and let Facebook users interact with it.

This is only a part of the broad Open Graph strategy the company announced at its 2010 F8 developer conference. (Read our full coverage of the keynote).

Basically, Facebook is offering up a set of widgets — it calls them Social Plug-ins — that you can drop into any web page to make that page more “Facebooky.” There’s a Like button, a Recommendations widget that shows what other pages people’s friends are reading, an Activity Stream widget that shows a simplified version of the visitor’s personal Facebook news feed, and a Facebook Bar, a toolbar site owners can float at the bottom of the screen that serves all of these things at once.

Using the Open Graph widgets, you can incorporate some of Facebook’s key social interaction features into any page on the web.

The most important Social Plug-in, and the one we’ll no doubt see the most use of, is the Like button. Put it on your page, and if a Facebook user visits your site and clicks on it, a link to your page gets added to their activity stream. Suddenly, all of their friends can see that link, click on it and be led directly to your page. When that second person arrives, the Like button is personalized for them — it shows which of their friends have already clicked it, and when they click on it, a link to your page gets added to their stream.

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File Under: Events, Social
Apr
21
2010

Facebook Shows Off New Tools to Socialize the Entire Web

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SAN FRANCISCO, California — Facebook is launching a new suite of tools that bring the Facebook social experience to any site on the web.

The company is releasing a set of products called Social Plugins, which any web publishers can drop into their website using one very simple line of code. These plug-ins will let visitors “Like” news stories, photos and so on. Once a user likes something, it instantly gets added to the appropriate section of their Facebook profile.

The plug-ins are part of a new Facebook initiative to make every website on the internet sharable across its network, something the company is calling the Open Graph.

The announcements were made by Facebook CEO Mark Zuckerberg and platform engineer Brett Taylor at the company’s F8 developer’s conference taking place here Wednesday.

Facebook will roll out the Like buttons Wednesday morning, and Zuckerberg boldly estimates that within 24 hours, there will be one billion Like buttons across the web.

Facebook has often been branded as the next AOL, a website that basically recreates several experiences available on the open web — chat, e-mail and link sharing — behind a closed gate. But with Wednesday’s Open Graph announcements, the company is giving website owners a bigger door into Facebook’s closed system using simple HTML tools and by incorporating open standards into its authentication system.

Zuckerberg, speaking with his trademark brand of stiff, awkward enthusiasm, calls the new Open Graph initiative “the most transformative thing we’ve ever done for the web.”

A grand platitude, certainly, but one of the most transformative shifts in Facebook’s policies, as it enables sites to more easily link up their content on the open web with the Facebook ecosystem and access its 400 million active users.

“With these tools, any web page can become a Facebook page,” Taylor says. “If you don’t like the way Facebook pages look, just make your own. Add the Like buttons and the Open Graph elements and you’ve got a page that’s fully integrated into Facebook.”
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