Expert Labs, the non-profit organization behind ThinkUp, a web-based data-liberation and analytics application, is rebooting into a commercial entity.
No need to panic if you use ThinkUp to back up your social network life; the application will remain open source and freely available.
But Expert Labs is going away and ThinkUp is refocusing on a larger goal — liberating your online social life from the clutches of corporate web entities.
In its own words the new ThinkUp wants to build “an information network that connects to today’s social networks, but isn’t centralized and dependent on a company or investors.”
That’s not an entirely new idea. Diaspora and some other projects are trying to do the same thing, but ThinkUp is taking a different approach — it wants to build an app first and focus on the user experience rather than the underlying technology.
In fact ThinkUp already is an app that’s pretty close to what it’s aiming to do. ThinkUp is a web-based app that pulls your data out of social silos like Facebook or Twitter and stores it on your own server. You control your own data, and have a record of your conversations potentially long after Facebook, Twitter and the rest have become mere footnotes in the history of the web.
So what of ThinkUp’s new, loftier goals? Is any attempt to replace Facebook doomed to failure? Of course not. Everything is replaceable, just ask MySpace. And ThinkUp believes its approach is different. “Prior attempts have tried to solve this problem based on the assumption that it is a technical challenge,” says ThinkUp’s Knight News Challenge application. “We believe it to be a social one.” ThinkUp’s focus going forward will be on the social and the interface:
We will draw people in through a compelling media site that encourages participation via our decentralized platform… a peer-to-peer network that powers a great media property with broad appeal — imagine if Digg or Reddit were open, decentralized and powered by a network instead of votes.
If you’re curious to know what that might look like, head on over to the ThinkUp proposal for the Knight News Challenge and click the heart icon to “like” it (incidentally if the Knight New Challenge sounds familiar, that might be because it’s also the birthplace of EveryBlock). In the meantime, work on the ThinkUp app continues with a new release that improves the charts and graphs and paves the way for the coming Foursquare support. Check out the ThinkUp GitHub page for more details.