All posts tagged ‘UI/UX’

File Under: Glossary

Intuitive

Intuitive interactions with a web page are extremely important to understand. When a user makes decisions about how to navigate through a site, those decisions are influenced by information from the real world. So this information must be taken into account when designing the navigation. Don’t confuse “intuitive” with “instinctive.” When used as a web design term, intuitive means it’s understood that most users will make the same decisions when confronted with a particular design element. Instinctive means that if any more smoke comes out of their computer they will decide to run away.

File Under: Glossary

Kiosk

The more modern definition of kiosk refers to public terminals that offer anything from internet access to travel information to ATM services. Electronic kiosks require a simple user interface and rugged hardware. Touchscreens enable a user to enter and display information without the need for a mouse or keyboard. Alternative input methods must be considered, however, for those who can’t use touchscreens, such as people with physical disabilities.

File Under: Glossary

Clickthrough

Clickthrough, or clickthrough rate (CTR), is the percentage at which viewers click on online ads and go to the advertiser’s site – whether to sign up for something, to make a purchase, or just to find out more.

The clickthrough percentage calculation is arrived at by dividing the gross number of clicks by the gross number of advertising impressions served.

File Under: Glossary

CLUT file

In computer graphics, a color look-up table, or CLUT, is the set of available colors for a given application.

For example, a 24-bit system can display 16 million unique colors, but a given program would use only 256 of them at a time if the display is in 256-color mode. The CLUT in this case would consist of the 16 million colors, but the program’s palette would contain only the 256-color subset. To avoid dithering (i.e., varying the pattern of dots in an image) on 8-bit machines, you should only use colors from a predesignated CLUT.

File Under: Glossary

Device Independent

A program or application that will work on any peripheral devices within a certain protocol is considered device independent.

Dialing a telephone number is a simple example of a device-independent action. All telephones operate under the same protocol. No matter what brand of telephone you use, you can always phone home. Device independence ensures that all internet-enabled devices — everything from your games console to a Web-surfing clock radio — will be able to communicate with each other in the future.