All posts tagged ‘UI/UX’

File Under: Glossary

Interstitial

An Interstitial is a web advertisement that appears on its own page, typically in between “content” pages. Interstitials are typically not clickable (or are linked to the page you’d originally hoped to reach), but are usually buffered by a similar, smaller advertisement on the subsequent content page that allows you to investigate the advertiser’s product. By mid-1997, interstitials were at the top of every advertiser’s want list, but have lost popularity since then.

File Under: Glossary

Intuitive

Intuitive interactions with a web page are extremely important to understand. When a user makes decisions about how to navigate through a site, those decisions are influenced by information from the real world. So this information must be taken into account when designing the navigation. Don’t confuse “intuitive” with “instinctive.” When used as a web design term, intuitive means it’s understood that most users will make the same decisions when confronted with a particular design element. Instinctive means that if any more smoke comes out of their computer they will decide to run away.

File Under: Glossary

Kiosk

The more modern definition of kiosk refers to public terminals that offer anything from internet access to travel information to ATM services. Electronic kiosks require a simple user interface and rugged hardware. Touchscreens enable a user to enter and display information without the need for a mouse or keyboard. Alternative input methods must be considered, however, for those who can’t use touchscreens, such as people with physical disabilities.

File Under: Glossary

Clickthrough

Clickthrough, or clickthrough rate (CTR), is the percentage at which viewers click on online ads and go to the advertiser’s site – whether to sign up for something, to make a purchase, or just to find out more.

The clickthrough percentage calculation is arrived at by dividing the gross number of clicks by the gross number of advertising impressions served.

File Under: Glossary

CLUT file

In computer graphics, a color look-up table, or CLUT, is the set of available colors for a given application.

For example, a 24-bit system can display 16 million unique colors, but a given program would use only 256 of them at a time if the display is in 256-color mode. The CLUT in this case would consist of the 16 million colors, but the program’s palette would contain only the 256-color subset. To avoid dithering (i.e., varying the pattern of dots in an image) on 8-bit machines, you should only use colors from a predesignated CLUT.