Jeffrey Zeldman thinks so. In his essay, “iPad As the New Flash,” the author and standards guru argues that designers are now coding up device-centric user experiences at the expense of web standards, accessibility and the advancement of open web technologies.
Everything we’ve learned in the past decade about preferring open standards to proprietary platforms and user-focused interfaces to masturbatory ones is forgotten as designers and publishers once again scramble to create novelty interfaces no one but them cares about.
He takes issue not with apps in general, but with the design choices being made by popular magazines as they rush to embrace the new shiny. His ultimate conclusion: “Masturbatory novelty is not a business strategy.”