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Cost per click (CPC) is a method of charging advertisers for the user clicks their advertisements have received.
Cost per click is the going method for charging for targeted advertising, such as search ads, while cost per impression (CPM) is largely associated to branding advertisements, such as banner ads. Cost per acquisition (CPA) charges only for users who have committed a transaction or conversion.
Duotones are images that only display in two colors.
Like most visual techniques on the Web, duotones come from the world of print. In print, the more colors you use, the slower the production time and the higher the cost, so duotones were often an economical alternative. Duotones can also improve efficiency on the web by enabling the creation of cool-looking images with small file sizes. Duotones are made by first creating a grayscale image and then overlaying it with a different specified color.
Much like standing behind your co-worker while she slaves away, hover implies standing by but not doing anything. In dHTML, it refers specifically to when the user has positioned her cursor over a link but not yet clicked anything. The style will not change if the cursor is simply passed over the link, but you can set an action to take place after a predetermined amount of hovering.