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File Under: Location, Social

Google Hotpot Smartens Up Local Search, But It’s No Yelp Killer

Google has unveiled the awkwardly-named Hotpot, which is a kind of ratings tool and recommendation engine for Google Places.

As you review restaurants, music venues, stores and the like, Hotpot’s recommendation engine learns what you like and suggests other places you might like. Throw in recommendations from friends and Hotpot starts to sound very useful. Indeed Hotpot is useful, bringing location-based searching, algorithms that learn what you like and friends’ recommendations together in a single place.

But, perhaps because of that combination of features, it’s also awkward to set up and poorly integrated with the rest of Google’s services. It has some features that trump its main competitor, Yelp, like the awesome search tool. But the social and community aspects of Hotpot — features Yelp handles well — are too difficult to get set up.

Which isn’t to say that Hotpot isn’t useful. You just have to clear its awkward silo-style hurdles first. If you head over to the new Hotpot URL, you’ll be asked to sign in with your Google account and then to pick a nickname for use on Google Places.

Once that’s done you’ll need to find your friends and “add” then to your list of Hotpot friends. Setting up Hotpot feels a bit like you just slipped back in time five years to a web where every social service is an island.

It could be that Google was worried about another Buzz-style backlash if it made Hotpot’s social features automated. Instead, everything is manual — you’re presented with a list of friends that you can add (follow might be the more familiar verb here) much like the process Google Reader uses.

However, with Reader the sharing notices are sent inside the Reader web app. With Hotpot, the notices are sent to your friend’s Gmail account for approval. Worse, there doesn’t seem to be an “Add all” button — if you’ve got 300 friends, you’ll be click “Add” 300 times.

Once you’ve made it past the initial hurdles of setting Hotpot up, its results are actually pretty good. Having only tested Hotpot for a few hours, it’s hard to judge the quality of recommendations, but as a simple Google Places search tool, the interface is clean and easy to use.

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