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Complete a successful business card transaction

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Introduction

The use of a business card is essential in modern transactions and networking and yet many small businesses and self employed professionals still don't have this essential tool or don't know how to use it. A 3.5"x2" piece of stock paper can be the single most powerful marketing tool in your arsenal.

What you'll need

The card can be given to just about anyone you encounter and once you pass it along, the recipient can obviously either keep it, use it, or not. They can refer to it, pass it to someone else, or worse case: trash it.

There is more to passing along your card to everyone, here are a few tips:

1. Build rapport. Be friendly and memorable. Someone who likes you will be more inclined to using your card. Don't just think business, think "I'm making a new friend". If you think this, it will show and it works!

2. Write something on the card. If you add an extra content such as a second contact person or an opportunity for a discount, it increases the value of the card by up to 82% (based on sample survey)

3. Ask for a card in return. If you receive a card in return, look at it. Ask a question about the title or what they do. This way, it creates a memorable experience and lets the other person know you care and are interested in them.

4. Take your time in this process. Some people actually get nervous about exchanging business cards, Don't! Treat this like a dance. If you go slowly, you lead and show you are in control.

5. Never give out a bent or dirty card!

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  • This page was last modified 02:59, 15 July 2008.
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