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Building
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Overview

Lesson 1
Making a plan

Lesson 2
Sales techniques

Lesson 3
Online transactions, taxes, security, credit card processing

Lesson 4
Software solutions

Lesson 5
Attracting customers



E-Commerce Tutorial
Overview

by Kevin Hakman

Kevin Hakman [an error occurred while processing this directive]is a partner in eMergingMedia Inc., an online direct marketing and e-commerce solutions agency based in San Francisco's oh-so-glamorous Multimedia Gulch.


The recent dot-bust has forced many e-business outfits to either shut down or come up with a new strategy that works in a cost-conscious marketplace. So starting an e-business right now may seem daunting, but if you make the right decisions in your design and setup, you'll certainly improve your chances for success.

In just five easy lessons, this tutorial will show you how to generate a realistic e-business plan; create a site design that caters to your online customers; deal with things like credit cards, tax, shipping, and security; and decide whether you should build, buy, or rent an e-commerce solution to manage your site's transactions. You'll also learn how to attract new customers by refining your marketing programs.

Before you get your feet dirty, however, you'll need a solid plan of attack. So let Kevin tell you everything you need to consider before beginning your snazzy new e-business.

Get started: Lesson 1»