Rey Bango, a JQuery evangelist, puts it this way:
One of the things about the jQuery Project is that we’ve never run with the crowd or accepted the norm. By pushing boundaries and sometimes being “in your face” we’ve not only grown tremendously in popularity but we’ve pushed most of the other JS library projects to rethink their own principles and make changes to improve their products.
One of my favorite aspects of the JQuery site has always been its “Learn JQuery Now!” section of the home page. There is a small line of code and a button. Click the button and the JQuery code runs right on the page, showing potential users how easy and cool it is. I’m happy to see that piece remains intact with the redesign.