File Under: Social

Reborn Digg Starts Over From Scratch

The new Digg: Now with 70 percent more photos. Image: Screenshot/Webmonkey

Digg is back. The social news site that coulda been a contender — or actually was a contender for a while — has risen from the ashes of its recent sale to Betaworks.

The current version is not, however, the Digg of old.

Not only has the site been completely rewritten from the ground up, but it’s far from complete. In fact, as the announcement notes, the site was rewritten in a mere six weeks. That’s impressively fast, but it has definitely left some rough edges on the initial release.

Today’s release is best thought of as a work in progress — it’s still buggy and feature incomplete — but it does give a glimpse of Digg’s future. This time around Digg is more visually focused — think one part Pinterest, one part Flipboard.

Old school Digg users may not like what they see in this release. The future of Digg is not the sequential, river-of-news approach that the old site used (something like that exists for the Popular and Upcoming sections, but it’s definitely not the focus) and at the moment in order to submit stories you’ll need to login via a Facebook account.

As with so much of this initial launch, the Digg FAQ says that the Facebook requirement is temporary — see the above bit about it being rebuilt from scratch in six weeks. Some Digg users have also complained about the missing old content, though we’re not sure why since, as they say, nothing stinks like yesterday’s news. Still Digg’s new owners say eventually all that old content will be brought back online.