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Apple Launches iTunes 7.7, iPhone App Store

By Scott Loganbill July 10, 2008 Categories: Operating Systems, Platforms & APIs

Apple launched the newest version of their media player, iTunes 7.7. Included with the release is the iPhone App Store and version 2.0 of the iPhone/iPod operating system.

Apple’s App Store provides a venue for iPhone and iPod touch owners to download third-party applications submitted to Apple for sale or for free. iTunes upgrade features are all geared toward supporting the new iPhone/iPod enhancements.

The launch gives iPhone users a taste of the excitement leading into Friday’s faster 3G and GPS-enabled iPhone 2.0 handset release. The new handset will take full advantage of today’s new features as well as applications geared toward taking advantage of the hardware upgrades.

A sample of applications available today on the App Store include chat client AOL Instant Messenger, microblogging application Twitterific, and an online client for the New York Times.

iTunes 7.7 is available for download at Apple’s website or through the Mac OS Software Update feature. Downloads from the app store require an iPhone or iPod with an OS 2.0 update. The 2.0 update is free for iPhone owners and $10 for iPod touch owners. You can install the upgrade and access the app store by launching iTunes and connecting the device.

The App store is accessible by selecting “Applications” under the “General” tab of Apple iTunes preferences. For us, selecting the feature has only generated a gray screen, but we expect the app store will actually appear later in the day.

Also included in the release is the ability to control your iTunes from an iPhone or iPod touch. The ability is provided via an application available for free for the iPhone and iPod and a setting under the iTunes 7.7 preferences.

We’re betting the company is using the launch of the app store and the remote functionality to push potential customers over the edge to buy an upgraded phone tomorrow. Apple fans are likely going to grab their tents and head to the nearest AT&T stores. Mass hysteria to follow?

[Hat tip: Lifehacker > Gizmodo]

Tags: , Apple, iPhone
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