Akin to the notion “divide and conquer,” segmentation is marketingspeak for breaking your audience down into definable subcategories. For instance, Coca-Cola may segment its audience based on frequency (one can a month or five cans a day), location (Bangkok or Bangladesh), and many other criteria. On the web, segmentation is useful not just to marketers but to site designers as well, since the segments we track – IE vs. Mozilla, first-timer vs. repeat visitor, domestic vs. international – shape the way we develop and deploy our websites.
All posts tagged ‘wiki’
When you’re adding a color to your web page with HTML, sometimes you can just type in the name of the color. But more often than not, you’ll need to use what’s called the hex code, which is something that the browser will be able to understand. Choose a color from the list below and look to its left to get the hex code. If we wanted our background to be red, for example, we’d type bgcolor=”#FF0000″. Try it out!
Continue Reading “Color Charts” »
Building Web pages with HTML is like painting a portrait with a paint roller. Only truly determined and tenacious souls can achieve the exact result they want. It’s just not the right tool for precision and flexibility.
Anyone who’s used HTML for more than a week knows it isn’t a very effective tool for making Web pages. That’s why we sometimes resort to making large GIFs when we want just the right font or layout. That’s why we’re forced to use convoluted table tags and invisible spacer GIFs to push things around on a page.
It’s ridiculous, really. Our code gets too complicated, our GIFs too numerous, and our final pages too bandwidth-heavy. It’s not exactly optimal Web page construction.
But in late 1996, stylesheets quietly entered the scene. Officially called cascading stylesheets (CSS), it was an elegant cousin to HTML that promised:
- more precise control than ever before over layout, fonts, colors, backgrounds, and other typographical effects;
- a way to update the appearance and formatting of an unlimited number of pages by changing just one document;
- compatibility across browsers and platforms; and
- less code, smaller pages, and faster downloads.
Despite lukewarm support from many of our favorite Web browsers, CSS is starting to make good on these promises. It’s transforming the way we make Web pages and is the cornerstone of Dynamic HTML.
We’ll spend the next five lessons taking a tour through the land of stylesheets. You’ll learn the basics of how to create and use cascading stylesheets within your Web pages as well as what’s possible with fonts, typography, colors, backgrounds, and positioning.Continue Reading “Mulders Stylesheets Tutorial – Lesson 1″ »
In Build a Website With Flash and MySQL – Lesson 1, we successfully created a MySQL database, filled it with blog entries, and learned how to query it. Now we’re going to move on to the fun stuff:creating a Flash container to display our blog entries as we pull them out of the database. I’m going to help you build something along the lines of what you’ll encounter at my own Flash blog site, Luxagraf.
Fire up Flash and create a new document. The first thing we need is a nice big text field to display our entries. You could create a text field in ActionScript if you like, using the createTextField() method. I don’t know about you, but my stomach for code is still full from yesterday, so I’ve just drawn a text field using the cursor tool and given it an instance name of entries_txt. In the Properties Inspector, set the text to be dynamic, multi-line, and HTML formatted. For safety’s sake, select the character option and click “embed all characters.” Flash has some issues with dynamic textfields that don’t have embedded characters, especially if you put your text under a mask. Continue Reading “Build a Website With Flash and MySQL – Lesson 2″ »
If you hang out with designers and developers at all, then you’ve probably heard the term “Ajax” by now. It’s the official buzzword of Web 2.0. But it’s also an extremely useful web development technique.
Ajax has been used for a lot of things, but it is most impressive when many small updates are needed in a short period. Think streaming stock quotes or draggable maps.Continue Reading “Build an Ajax Dropdown Menu” »