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Email marketing is unusual in the advertising sphere. Unlike some forms of ads, which people actively hate and avoid, a vast majority of people like receiving emails from companies they’ve done business with at least once a month. A smaller number of people like receiving marketing emails every day, and even if they don’t buy…
No matter what type of website or blog you run, you likely already know how important it is to have a mailing list. By getting your site’s visitors to join your mailing list, you stand a greater chance of converting them into customers. Once you’ve gathered a few email addresses, it’s important to send regular,…
ActiveCampaign and MailChimp are both popular marketing automation tools. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. Both of these platforms use data and automation to create more personalized email campaigns to convert more subscribers into customers. The question is –…
Email is a powerful marketing tool for gaining new customers and increasing consumer spending among current clients. According to HubSpot, 3.9 billion people use email daily, and businesses who use segmented email campaigns increased their revenue by as much as 760%. In this article, we’ll be comparing AWeber vs. Mailchimp, which are two of the…
Whether you’re a beginner in digital marketing or you’ve been in the business for a while, the importance of email campaigns cannot be overlooked. Nowadays, there is a lot of emphasis on chatbots, Instagram and Facebook ads, and other new methods to reach followers. But did you know that for every $1 spent on email…
If you are looking to promote your online business, you will need to look into email marketing. With all the email service providers available, it can be taxing to find the perfect one. Two popular ESPs are MailChimp and MailerLite. Both are affordable email automation platforms, but each has its advantages and disadvantages. MailerLite targets…