How To Sell Skills Online – 8 High Value Skills To Start Selling
These days, it's never been more feasible to make money online. And this is especially true if you have a high-value service or skill to offer the marketplace as a freelancer.
However, learning how to pitch clients and which fields to get into is also important. That's why I'm covering how to sell skills online so you can hit the ground running.
Pro Tip: Find high-paying, flexible remote jobs with FlexJobs!
How To Sell Your Skills Online
As a full-time freelancer and digital nomad, I now make all of my income online. And here are some of my all-time favorite ways to sell skills online:
- Freelancing
- Consulting
- Marketing
- SEO
- Online Courses
- Tutoring
- Online Coaching
- YouTube
1. Freelancing
Out of all your options for selling your skills online, freelancing is the most straightforward.
This is how I've made most of my money for the last few years. And it's the type online job that let me quit my office job, move to Colombia, and dive into the digital nomad lifestyle.
Freelancing is also incredibly popular. In fact, there's more than 50 million freelancers in the U.S. alone! Some popular freelance jobs and industries that might be a great fit for you include things like:
- Freelance writing
- Graphic design jobs
- Editor and proofreader
- Making money with programming
- Video editing
- Being a virtual assistant
- Web designer
Finding work is really the caveat here. I mean, everyone wants to make money selling skills online, but it takes time, dedication, and some know-how.
However, if there's one thing that's clear, it's that playing to your strengths and building your freelancer portfolio over time is your best bet. In my case, I started out by writing for a few clients on the side of my 9-5 job since writing was something I was decent at.
After I got a few clients, I started branching out more and landing better gigs. After two years of blogging and writing, it made sense to quit my job.
2. Consulting
Becoming a consultant is another lucrative way to make money selling your skills, although this is certainly more niche.
Technically, you can become a consultant in almost anything as long as you find clients who are willing to pay. That being said, here are a few examples of consulting jobs you might consider:
- Financial consulting
- IT consulting
- Ecommerce
- Research & development work
- Human resource consulting
- Legal consulting, which can sometimes crossover with HR stuff
- Risk & compliance
- Strategy & operations
Again, this is fairly broad, and the world is truly your oyster. For example, I've been working as a consultant of sorts for one client over the past couple of months on Upwork. I've managed to earn over $10,000 from this sort of work so far.
The point is: if you're an expert in something, you can probably sell your skills online for it.
Don't be afraid to get creative, and be sure to reach out to your network to find opportunity. This is hands down the best way to get started if you ask me.
Extra Reading – Get Paid To Give Advice.
3. Marketing
Digital marketing side hustles are how I paid my tuition during school. I worked at an advertising agency during school and as my first full-time job.
The reason I think marketing is an awesome skill to sell online is because, in my experience, it's a skill that's in demand and that pays incredibly well.
In the past, a friend and I have had $1,000 monthly retainers for clients in exchange for running their paid advertising efforts. So, don't be afraid to start dabbling in paid advertising or social media management.
You can also read our post on the top digital side hustles for even more similar skills to learn!
4. SEO
Search engine optimization, or SEO, is another common skill people sell online.
Now, I will say that SEO has a bit of a bad reputation since so many people have sold it as a service in the past and either over-promised or under-delivered.
SEO is, in all honesty, a brutally tough industry. However, if you know what you're doing and can get positive word of mouth from a few clients, you're set.
I've worked with some ecommerce businesses, and invariably, they end up using the same SEO agency once word gets out that they deliver results.
There are loads of SEO sellers on websites like Fiverr and Upwork, so this is a feasible, albeit competitive way to get started:
My advice here would be to network with bloggers in different Facebook groups and to then drive them to your Fiverr or UpWork page. Also make sure you get reviews since this is key to getting future clients.
Extra Reading – How To Make Money On Upwork For Beginners.
5. Online Courses
Starting a blog and selling ebooks, printables, and courses is one way to make money with online education.
The advantage to selling your own content through a blog is that you keep most of the revenue. Plus, you can also earn income through ads and affiliate marketing. However, finding the right blog niche can be tough, and scaling your traffic takes time.
If you want to tap into an existing market, selling courses on websites like Udemy might make more sense:
Udemy is still competitive, but they actually do their own marketing and try to drive sales for you, so it can turn into a decent passive income stream over time. Similarly, you can try making money on Amazon by selling ebooks on their marketplace.
6. Tutoring
Teaching is another fairly direct way to sell your skills online. Plus, depending on what you teach, your hourly rate can get very high.
Take teaching english online for example. If you have a bachelor's degree, speak fluent English, and live in North America, you can earn more than $20 per hour potentially by working for companies like VIPKid and Qkids.
And if you don't just want to teach English, companies like BookNook also hire tutors to teach subjects like Math to students in North America.
And these are just a few examples of how to sell your skills online as a tutor. Another lucrative one is teaching music lessons online. With websites like Live Music Tutor, you can make money by teaching your instrument of choice to students around the world!
There's no cost to join, and music lessons are fairly expensive, so this is a very well compensated side job if you already play an instrument.
Extra Reading – Online Tutoring Gigs For College Students.
7. Online Coaching
Making money with online coaching is a fairly niche idea. However, the potential revenue you can generate from a handful of clients is impressive.
Now, there's no single recipe for becoming a successful online coach. Plus, there are plenty of industries where coaching is viable, including:
- Business development
- Fitness
- Life coaching
- Career coach
You'd also be amazed at how opportunities can fall in your lap if you're viewed as somewhat of a subject matter expert on something.
I've had people ask about blog coaching or advice for college students in the past, and while it isn't a service I offer, you can make money by selling your expertise and advice.
This money making idea is truly all about networking and refining your sales pitch.
8. YouTube
Alright, this might be a bit of a stretch, but I'd argue that making YouTube videos is another viable way to sell different skills online.
I mean, what is YouTube? It's a source of entertainment, sure, but it's also a pretty substantial source of information and expertise. Plus, it can also turn into a very solid side hustle, and it's possible to make money on YouTube even if you're in a competitive niche.
I started a YouTube channel in early 2020. Since then, it's grown to over 35,000 subscribers and makes $50 a day or so in advertisement revenue.
All I do is talk about personal finance topics and the same content I'm already writing on WebMonkey.
Yes, it takes work to edit and upload the videos, but this is basically repackaging some knowledge and putting it out there. YouTube ads and affiliate links then help me monetize it.
Plus, once you get your channel up and running, it basically makes money on autopilot since videos from years ago can still get views and generate revenue.
Tips For Selling Skills Online
I think the main reason people give up on making money online is that you don't get immediate gratification. Unlike gig apps, you're not always paid for the hours you put into an online venture. This makes it easy to feel like you're wasting your time.
However, giving up too soon leaves a lot of money on the table. So, here are some of my tried-and-true tips on how you can begin pitching your first clients.
1. Create A Portfolio
I've gotten a lot of pitches over the past two years from freelancers.
These have been pitches for writers, graphic designers, SEO specialists, and more. I would say that more than half of these pitches just listed their services and then some pricing information, or an invitation to learn more.
However, the only ones I've ever seriously considered had a portfolio to back up their claims.
You don't need to reinvent the wheel either with your portfolio. Some simple SiteGround hosting and a free blog theme is all you need to get started. That's what I did anyway for Tom Blake Digital, my freelance writing portfolio:
This isn't anything flashy, but the portfolio has helped me land a few thousand dollars worth of writing work from clients. Trust me, take an afternoon to build your portfolio before you try pitching clients.
Extra Reading – The Top Writing Sites That Pay Daily.
2. Go Beyond LinkedIn
I use LinkedIn as an example here since I think it's commonly viewed as the be-all, end-all by college students. But the real point here is to go beyond a single channel for networking, especially if you're new to freelancing.
In the beginning, you need work to continue to build your portfolio and to gain experience, so grind to find it. Try social media groups, Reddit, your own network, local business directories…whatever you need to do, start networking!
You can also try remote job sites like FlexJobs if you want to save time on your job search.
3. Have A Value-Proposition
Once again, a lot of the pitches I've gotten over the past two years for WebMonkey have been so-so. Additionally, many of them forget to explain why I should hire them in the first place.
If you're selling your skills online, you're really convincing a client that they need to choose you to improve their life in some form. So, spend less time bragging about accolades, soft skills, or how young/smart/unique you are.
Instead, spend more time explaining the concrete value a client will see by hiring you. Spell out the value you offer in concrete terms when pitching clients.
4. Know Your Worth
The final thing to keep in mind when working online is to know your worth.
Oftentimes, I think people either massively discount themselves or inflate their hourly rate when starting out.
The thing with freelancing is that you need to decide what your absolute floor is. You also need to have realistic expectations and accept some ugly jobs at the start to get the ball rolling.
My advice is to put in the hard work upfront, get through the ugly jobs, and land better clients over time. It might take some time and determination, but hey, nothing worth doing in life comes easy!
Extra Reading – How To Make $1,000 In 24 Hours.
Final Thoughts
At the end of the day, I think the internet has opened more doors than ever before to start making extra money.
Granted, it's a competitive world out there, so it might take some time to get the ball rolling. However, I firmly believe that if you play to your strengths and stick with things, it's very realistic to sell your skills online.
It can be freelancing, coaching, or some other idea: the entire point is to get started and learn as you go!
If you want more help with finding online work, I also suggest reading my post on the best remote job websites.
Looking for even more money-making ideas? Checkout:
- The Best Jobs You Can Do From Your Phone.
- The Best Side Hustle Ideas For Women.
- The Best Online Jobs That Pay You Weekly.
