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ActiveCampaign and MailChimp are both popular marketing automation tools. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. Both of these platforms use data and automation to create more personalized email campaigns to convert more subscribers into customers. The question is –…
Email is a powerful marketing tool for gaining new customers and increasing consumer spending among current clients. According to HubSpot, 3.9 billion people use email daily, and businesses who use segmented email campaigns increased their revenue by as much as 760%. In this article, we’ll be comparing AWeber vs. Mailchimp, which are two of the…
Whether you’re a beginner in digital marketing or you’ve been in the business for a while, the importance of email campaigns cannot be overlooked. Nowadays, there is a lot of emphasis on chatbots, Instagram and Facebook ads, and other new methods to reach followers. But did you know that for every $1 spent on email…
If you are looking to promote your online business, you will need to look into email marketing. With all the email service providers available, it can be taxing to find the perfect one. Two popular ESPs are MailChimp and MailerLite. Both are affordable email automation platforms, but each has its advantages and disadvantages. MailerLite targets…
In mid-2020, Google announced the creation of its Core Vitals initiative. The goal of Core Vitals is to help websites optimize the user experience (UX). Using Google’s reporting, business owners, developers, and content managers can use metrics to assess the UX on their websites and identify areas needing improvement. Google uses Core Vitals to determine…
Paying for a web developer to build your website for you might seem like the way to go if you’re not tech-savvy, but in reality, a lot can go wrong when you go that route. Things get lost in translation, the price tag to have someone else build your website is often extreme, and you…
Does your old website need an overhaul? Why not consider using a premium plugin like Visual Composer to make it look professional and eye-catching? Oh wait, there’s also Elementor, a plugin and website builder so well-reviewed that it won the “Best Website Building Platform of 2022,” according to MarTech Breakthrough Awards. Which one is better?…
WordPress is the most flexible platform to use to design your website. You can use any number of page builder plugins to make your site even more customizable. Beaver Builder and Divi are two popular page builders. But which one is better? Can you do the same things with both page builders? Keep reading to…
A WordPress page builder makes creating your dream website easy. The best drag-and-drop editors give you full control over the look and function of your WordPress site – all without writing a single line of code. For full customization over your WordPress site’s layout, the following page builders just can’t be beaten. Best WordPress Page…
A lot of detail gets lost in translation between the client, web designer, and developer. For those who prefer to streamline the approach, several WordPress page builders have emerged to bridge the gap and make it easier to design a full-featured website without relying on a developer to custom code every detail. WordPress is inarguably…
Over a third of all websites use WordPress, so it’s worth considering for your next website. But WordPress does require a bit of technical knowledge. Luckily, Elementor is a page builder that doesn’t require coding skills. Should you use Elementor for your WordPress website? Is it worth downloading the plugin? Keep reading to learn more…
Visual Composer vs. WPBakery is the great debate going on in WordPress DIY design. At first glance, it’s easy to see why both plugins are highly recommended to improve a website’s look and make it look more professional. However, there are both subtle and significant differences between the two programs, and depending on your goals,…